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  • The September/October 2020 issue of ITA Pro is now available

  • The September/October 2020 issue of ITA Pro magazine is now available in digital format! Just click on this link: September/October 2020 issue of ITA Pro

    In this issue, we examine how insurtech is transforming the role of independent insurance agents and how carriers are prioritizing and investing in that role. Our cover story, “The Liberation of the Insurance Agent,” examines the love-hate relationship agents sometimes have with technology due to concerns that digital advances could squeeze them out of the policyholder/carrier equation. But as more carriers invest in providing their agency force with APIs, mobile apps, chatbots, form fills, and more, it’s a win-win-win – for agents, carriers, and their customers.

what is ita

ITA Mission Statement

The goal of the Insurance Technology Association is to provide members with opportunities to collaborate, educate, network, share, and use knowledge related to insurance technology. The ITA serves the insurance technology community as a resource and is dedicated to serving this specialized sector of the industry. Publications and educational programs created by the ITA are geared to professionals interested in or charged with evaluating, implementing, and marketing insurance-specific technology systems or services.

The latest issue of ITA Pro magazine is now available! Just CLICK HERE  


In this issue’s cover story, “we look at the “non-negotiables” that insurers are demanding from core insurance systems, and how providers are keeping up.

In "Stick vs. Carrot,” we test drive the new Carrot telematics platform, which enables U.S. and Canadian insurers to rapidly scale next-gen UBI programs to offer drivers gift cards in exchange for sharing data.  

Also in this issue, enjoy a profile of Maple Technologies on their 20th anniversary, an interview with ITA board member Larry Fortin of Millers Mutual Insurance Co., and regular columns and departments including Digital Drip and Launchpad.

online ita buyers' guide

Information on the ITA Pro Buyers' Guide, and how vendors can be a part of it

For more information, contact Jim Daggett at